Juliprofessionalphoto - Juli Elanor Greenberg

Juli Greenberg, Esq.

General Motors, Counsel For Innovation

Alma Mater: Temple University, James E. Beasley School of Law

Juli Greenberg is Counsel for Innovation at General Motors, where she also assists with the GM Legal Staff Diversity and Inclusion efforts. As an attorney, Juli supports General Motor’s Global Innovation team in the development and incubation of new technologies, features, and service offerings within GM vehicles and GM mobile apps. She also supports GM’s electrification efforts and GM’s digital payments strategy. On any given day, she is learning something new about the brave new world of transportation and energy.

Apparently, there is truth to the old adage: “You can take the girl out of Temple, but you can’t take Temple out of the girl” because — always proud of her Philly roots — Juli continues to use her Temple.edu email address to this day.

Juli resides in the Dallas-Fort Worth area with her human family and is happily owned by her horse Envy (rapper name: “EZ-E”) and her dog, KC Sarah Rosenthal.

Get to Know Juli

I hiked the Cotswold Way several summers ago and this is a photo of me devouring treats during a tea break.

Knowing what you know now, what advice would you give your 21-year old self?

Be open. So many of the great things in life — personal and professional — come when you are able to keep an open, curious mind. Be open to people and places. Don’t close yourself off when something or someone seems different. Embrace those differences. Be open to ideas. Unravel them and debate them without hesitation. Be open to opportunities *and* failures. As trite as it sounds, failures are the beginning of every great success story. Be open to experiences and try to seem them positively, whatever the outcome. The world is your oyster, kid!

My other “kid”, Envy. She’s my competition partner, therapist, and favorite furry snuggler.

If you weren’t in your current job, what would be your dream job?

I’ve always dreamed of starting my own non-profit to provide horseback riding lessons to primary caregivers of sick family members. I’ve been an avid equestrian my whole life and my soul is always nourished when I’m with my horse. Primary caregivers need time for themselves and horses offer such wonderful emotional strength and healing. It’s sort of a retirement plan I kick around when I’m day-dreaming!

Excluding legal/academic accomplishments, what is your proudest achievement?

My daughter. She amazes me every day!

What is your favorite quote and what makes it so meaningful to you?

Me and my daughter during a family trip to Iceland in 2018.

“Start where you are, use what you have, do what you can.” – Arthur Robert Ashe, Jr.
Sometimes, when I’m having a tough day, I’ll write this on the whiteboard in my office to help me remember achievement isn’t instantaneous. Life can be so overwhelming and sometimes my goals can seem far out of reach. However, I can accept that I won’t be able to do everything in one moment and instead take one step in the right direction. And then another step. And another. Each step can affect change and represent progress.